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Case Studies

Selected work: market assessments and retail strategy for food, beverage, and regulated consumer brands. From an operator, not an agency.
Pasta with Truffles

What Was the Grocery Opportunity?

Sizing the retail potential for a 160-year-old Italian truffle house before a bet-the-direction decision.

Man Using Vape

Innovating Inside a Regulatory Cage

Growing a vapor brand inside PMTA constraints, before the rules changed.

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